Social Media AppsAs a professional virtual assistant, I’m all about boosting productivity and improving efficiency. But when it comes to managing day-to-day tasks, communicating effectively and keeping my finger on the digital pulse, few devices afford me more productivity gains and efficiency hikes than my trusty iPhone.

But don’t think I’m about to start singing the praises of my iPhone – I’m not. While it’s been great, this post is all about the benefits of smartphones in general and in particular, how pivotal they can be when we’re ‘on the go’.

If you’ve been following my blog for a while then you’ll already know some of my top productivity tools. And while the following list focuses solely on the apps I use on my iPhone, there are a couple which crossover to my iMac too.

Mail

Okay, so first up, quite predictably, is email. Being able to receive, read and reply to my business emails right from my smartphone is absolutely fundamental. It means that I can immediately check if a message requires an urgent response and send one accordingly.

If I don’t have time to type something verbose on my phone or the email requires a more in-depth reply later, then I can send a brief message in the meantime simply acknowledging receipt. This keeps my clients informed and their minds at ease.

Asana

Everything I have to do on a daily basis is recorded in Asana. And the fact that there is an associated mobile app boosts my efficiency no end.

Asana enables me to keep track of every task and stay up-to-date with progress from my team members. The mobile version allows me to create new tasks as they come to mind and update existing ones with further info if needed.

Facebook Pages Manager

While the regular Facebook app for smartphones is great for personal profiles, the Facebook Pages Manager is indispensable for anyone who administers a business page – like mine!

Not only can you see notifications as they happen, but you can also garner valuable insights from the analytical data that’s available. Moreover, you can administer several pages all from one app. It really is a versatile solution for keeping abreast of your public pages while on the move.

Buffer

Buffer is the epitome of productivity and efficiency and the fact that I can access it from my smartphone, makes it even better. Literally, from the palm of my hand, I have a complete overview of all my social networks.

I can schedule updates to be posted as I think of them and also check how my previous posts have performed with the built in analytics. It even boasts Buffer’s URL shortening capability, so I can paste web links and they automatically get reduced as they’re posted.

Dropbox/Google Drive

I use both Dropbox and Google Drive. They’re intrinsically the same and mean that I have access to all my crucial files and documents no matter where I am.

While I don’t tend to create new documents and type for hours on my iPhone, having access to my crucial files means I can send them to clients and check them ad hoc if required. The fact that everything syncs up automatically with the cloud in the background, means that I never have to worry about manually copying my data.

XE Currency

I live in France and have clients all over the world, so keeping track of foreign exchange rates is something that’s pretty fundamental to my business. The XE Currency app allows me to see right from my phone the current market rates. It automatically refreshes and also features a calculator for converting currencies quickly.

Furthermore, you can setup numerous different foreign currencies and see the exchange rate quickly and efficiently across them all.

Twitter

Much like I use the Facebook Pages Manager for my business page, I use Twitter to keep track of my tweets. While Buffer has a lot of great features, there are times when the official app still gets the nod.

It has a familiar interface, works flawlessly and offers the full range of Twitter features that I need. That’s why it still retains a place on my phone, even when there are other applications that purport to do the same.

So that’s seven smartphone applications that I utilise while I’m ‘on the go’. It could have been a longer list, but these were the ones I felt I used most often while not in front of my computer.

Are there any smartphone apps that you couldn’t live without? I’d love to hear your comments below.

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