When I first started out as a virtual assistant in 2011, social media was my first port of call for marketing. Six years on and I still view social media as one of the most valuable marketing channels out there.
But it’s not for everyone.
First, let’s not forget why social media has become so phenomenally popular today. Its roots lay in providing a platform for people to effortlessly interact and be “social”.
Facebook, Twitter, Instagram and all the other social networks out there enable people to share photos, memories and life updates with the push of a button.
Now you might be wondering, what’s that got to do with marketing myself as a freelancer or solopreneur?
A lot actually, as it goes.
That’s because social media is a fickle beast when it comes to marketing. It was never designed to be full of brands bustling for attention and plying their wares in people’s news feeds.
That’s why you need to be smart and patient when looking to leverage social media for marketing purposes.
My top advice would be to get yourself on social media. In particular, the channels you think your target audience is on. Then, you need to spend time interacting with them, getting to know them and providing immense value in everything you share with them.
Share personal successes, images and videos. Show them who you are and what you are all about – do not try and sell to them directly! Then, and only then, will you have gained their trust and attention.
When people like you and see that you know what you’re doing, they will come to you! 😀
This blog post is part of the Freelancermap.com Book Carnival.
As you’ll already (hopefully) know, my focus for 2017 is productivity and, more specifically, how we can all work in ways that make us more productive.
But changing the way in which we work is just one piece of the overall productivity boosting puzzle. Another piece of said puzzle – one that interests me immensely – is how we can utilise online tools and applications to make ourselves more productive.
In fact, I love online productivity tools and applications so much I created a Facebook group dedicated to them. And there’s one app in particular that I wanted to talk about which saves me a huge amount of time every day and boosts my productivity as a result – that app is LastPass.
Passwords have become a huge part of our lives today, with the majority of websites we visit requiring us to login for some reason or another. Internet banking, email accounts, social networks, forums, eCommerce sites, the list goes on and on.
Depending how good your memory is, remembering all these passwords can be nothing short of a nightmare. And if you forget one, it’s even worse! You’ve got to go through additional checks to verify that it is indeed you who’s trying to login and remember the answer to some security question you potentially configured years ago.
The problem for me, as a virtual assistant, is that I’ve got dozens of my own passwords to remember as well as even more for all my clients. Having them written down or saved in a spreadsheet isn’t exactly secure and the last thing I want to do is be pestering my clients for their passwords again, which is why I opted to give LastPass a try.
LastPass is much more than just a password manager
It’s true; first and foremost, LastPass is a password manager. But it’s also a lot more. It can help keep all of your digital life organised, accessible and secure.
All you need to do is create one master password and LastPass does the rest. New website logins can be added to your LastPass vault quickly and once you’re setup, you’ll only need to remember one password going forward.
LastPass even allows you to create secure notes in which you can store information about your most valuable documents such as your passport, birth certificate, credit cards, etc. Moreover, LastPass can store address information too, making ordering online seamless.
On an average day, I must use LastPass at least 30 times. That’s at least 30 occasions where I don’t have to reference a database to find a password, which saves me lots of time and hassle.
In addition, every single one of my and my clients’ passwords are stored securely. Data is encrypted and decrypted at the device level – so on your laptop or phone – and everything stored in your personal vault is kept secret, even from LastPass.
Best of all is the price. LastPass is free to use, with a premium option, which I’ve actually just signed up for myself. It’s only $12 a year and gives you a number of benefits, including priority customer support, unlimited sync across all your devices and the ability to easily share passwords with other people, plus more.
Got a Fitbit, Uber or Yelp account? You should probably change your password…
We keep hearing that our online passwords should always be unique i.e. never use the same one on different websites. But many people still have a tendency to do so anyway. That’s because it keeps things simple.
The problem, however, is that security breaches are occurring with frightening regularity nowadays. Just last week, for example, it was reported that web performance and security firm Cloudflare had discovered a software bug, which could have compromised the security of more than 5 million websites. Basically, anyone with a Fitbit, Uber, OkCupid, Medium or Yelp account should probably change their passwords immediately.
In response to this security issue, LastPass launched the LastPass Security Challenge. It identifies any websites affected by the Cloudflare bug and allows you to change your passwords for those sites effortlessly.
Are you already using LastPass or a similar password manager? I’d love to hear about your experiences if you are. If you’re not, why not head over to LastPass.com and signup for a free account. Who knows, you might find yourself paying for the premium version in the not so distant future…
How many of us drag ourselves out of bed in the morning? Drink coffee all day to try and make us more alert? Get stuck in the same old routine but not really achieving a lot?
I used to be like this, admittedly not in the last few years, but certainly when I was an employee and dreaded work each day. Since being my own boss I can set my own daily routine, when I get up, when I take a break and walk the dogs or even if I wanted to work into the night and sleep in every morning.
But have any of you ever looked into your chronotype to find out how your body clock can determine the ‘right time’ to do something? Me neither! In my productivity quest this year I added some books to my Amazon wishlist that I’d like to read this year, and one of those was The Power of When by Michael Breus PhD. In fact it looked so interesting I chose to read it first.
There’s a quiz at the start of the book (you can take this online here) which I decided to do online (it was easier than keeping track of my answers). It turns out I’m fairly rare, I am a Dolphin, only 10% of the population are dolphins. Some of the key characteristics of a dolphin are, they tend to be insomniacs (I’m not really, but my sleep is quite disturbed), introversion, intelligence, most alert at night, most productive in spurts throughout the day and strive for perfection.
The other chronotypes are Bears, Wolves and Lions. I’d be really interested to know what you are?
Here is the synopsis of the book:
The latest research shows that there is a right time for all of us to do everything, from drinking a cocktail to getting a flu shot. The catch? That ‘right time’ varies from person to person. Fortunately, as Dr Michael Breus proves in The Power of When, learning to work with your body clock to achieve maximum health and productivity is easy, exciting and fun. When we stop focusing on the ‘how’ and ‘what’ of our lives and start focusing on the ‘when’, we reveal our body’s natural schedule and unlock our hidden potential.
In The Power of When, Dr Breus presents a groundbreaking new programme based on the most cutting-edge research for how to get back in sync with your body’s natural rhythm. Filled with fascinating facts, true-life success stories, fun personality quizzes and easy to follow guidelines, The Power of When will teach you how to not only understand your own body clock, but the body clocks of everyone around you. After you’ve taken Dr Breus’s comprehensive chronotype (body clock) quiz (are you a bear, a lion, a dolphin, or a wolf?) you’ll learn to schedule your day for peak productivity and well-being.
Whether you are interested in the nitty gritty of body clock research or just want to follow the big-picture plan and learn how to be your best, The Power of When promises to help you achieve your goals.
This book fascinated me, I couldn’t put it down. In fact many of the suggestions for a dolphin like me I was already doing, for example my one and only coffee each day at 10.30am… not napping… doing more deep work in the afternoons… binge watching my TV shows at lunchtimes. I was really quite surprised that my routine was fairly accurate to what my body clock wants.
I haven’t changed a few things, because I don’t feel I need to. As a dolphin the ideal time to get up is 6.30am… yeah that will never happen, I love my bed. I also don’t jump out of bed at that time and do some light exercise, I walk the dogs at 10am and 4pm, other exercise doesn’t really exist, especially at 6.30am!
Some changes I plan to implement soon are changing my French lessons to around 4pm in the afternoon, that’s because this is the best time of day for me to learn something new. I’ve struggled with my French, so I am interested to see if this helps! I have also started to go to bed later, and I try just to read fiction at bedtime which is less stimulating. I’m also conscious of when I speak to my boyfriend (he’s a bear) about important things, 5pm is supposedly the best time.
Going back to the title of the post, knowing when the ‘right time’ do to things means you will certainly be more productive. Along with some other tips I’ve picked up in the last few months my days are proving to be a lot more productive.
If you do one thing after reading this post, take the quiz, Micheal provides some really great insights into your chronotype. At the end of the book there are four master clocks, one for each chronotype, they are a quick way of checking when the best time to do something is… drinking coffee might not be that important, but what about a job interview, or learning something new? Choosing the best time to do something puts you in control of what you want.
Don’t forget to comment here with your chronotype, I’d love to know!
This year is set to be one of the most productive years yet for me and my business. Late last year I decided to start moving my business forward which I’d been neglecting slightly due to the amount of client work I’d been tasked with. I have been so lucky these past 5 years that my business has grown from strength to strength. But one downside of this is I struggle to find the time to work on my business.
I was given a challenge last year by one of my great clients, Phil from Positive Sparks, on the podcast we do together each month. He knew that I had been wanting to publish an eBook and I’d told him about my plans to update my eBook Marketing eCourse and publish this as a Kindle eBook. I’d been meaning to get round to it for ages… but it was just something I kept putting to the back of the queue behind everything else. Phil pushed me to do it because he made me accountable to the podcast audience! In September I decided that I had to get this done before the end of the year.
I tasked my great graphic designer Ryan to design me a cover and my wonderful writer James to go over it and make some improvements to my writing (basically editing it). It all came together just after Christmas and it went up on Amazon Kindle as a pre-order ready for the New Year. It was published on the 9th January and has been fairly high up in some of the Kindle store categories since then. I already have 5 reviews, all 5 star!
The eBook is aimed at newly self-published authors who want to get a head start in marketing their books. Having worked with many many self-published authors over the last 5 years I understood that they needed most help in this area, so doing the eCourse was my way of helping them out for free. Now I’ve published the book I hope that it will help a lot more authors get on with their marketing.
But back to the productivity. I came across Mike Vardy before Christmas, he runs The Productivityist… I took his online course through Todoist (my new project management tool of choice) and found that I really liked some of the ways he worked. I also learnt some great new things I can do with Todoist to make my days more productive. I spent a good few weeks following Mike and really taking on some of his ways of working. The one thing which has helped me enormously is to theme my months. You can read a recent article from Mike here about his year in preview and how monthly themes work.
I themed January as ‘My eBook’ – that meant I chose to spend my free business time on my newly published eBook. That covered things like marketing it, getting reviews for it and generally finding ways in which I can get the word out there. I have had a fair amount of success, but I feel that just having that month concentrating on one goal really helped me get things done.
In fact January was a great month for me, I earn’t the most I’ve ever done in one month (in 5 years), got my eBook published and I have also been #1 of #811 on The Executive Secretary Top 250 Social Media Power List for two consecutive weeks! Not only that, I also helped #MicroBizMattersDay trend on Twitter (with my VA helpers) for pretty much the whole event on the 13th. I felt I needed a treat, so I bought myself a Fitbit, it’s very rare that I buy something just for me.
So back to monthly themes… my theme for February is going to be the eCourse (and also to create my new home office). I am going to use the eBook to get the eCourse updated, there is no point in having an out of date incentive on my website! As for the office, I have a lovely mezzanine area in my house which is currently where the cat hides from the dogs and does most of his living. This is the second warmest room in my house in winter, so I am going to totally redesign it and create a fab workspace with a reading nook (for the cat mainly, but for me too!). I will be taking photos when I get started so I can share the transformation.
I already have a theme for March, but that’s some news I’ll share with you later on.
My Facebook group has also been growing and we’ve even had some app/tool founders popping in offering our members a chance to try out their new apps/tools. The monthly podcast I do with Phil has also been great, and the last one we did in January I was really excited about my latest app Blinkist. I paid for this app, which I hardly ever do, so you can see how much I like it. Blinkist has over 1500 non-fiction books available to read, but in short bursts (blinks)… so you get the entire book in something you can read in about 15 minutes. I have been devouring books most nights and learnt so much, my library of books to read gets bigger every day! You must check it out if you want to read but don’t have time to.
Productivity is my theme for the whole year… what’s yours?
Those of you who know me will know that I absolutely love online tools and applications. I use them every single day and they’ve become a crucial part of my success when it comes to productivity and efficiency.
Now many of you may be thinking, I don’t use many online tools or applications, what’s Jo talking about?
But I guarantee you all use more than you might think.
That’s because you’ll have taken for granted many of the tools/apps you use on a daily basis, but without them your working life would be considerably different.
If you use an online email service, such as Gmail, for managing your emails and Facebook for elements of your online marketing efforts, you’re absolutely taking advantage of online tools and apps.
Monthly Online Apps/Tools Podcast
In fact, my huge fondness of online apps and tools is the subject of a monthly podcast with the lovely Phil Byrne, strategic director at Positive Sparks.
Each month, Phil and I discuss our top/favourite online tools and apps for the month.
Our latest podcast (link at the bottom of this post) focuses on some apps you might not have heard of.
For example, we discuss RSS tool Feedly, which I started using when Google Alerts was pulled, and has now become my go-to app for content curation. I won’t give too much away as I want you to listen to the podcast (obviously), but I will say that Feedly has transformed how I curate content for both myself and clients.
I also talk about an app that I signed up to ages ago, but never got round to using. It’s called Zapier and it’s an app integration platform that is similar to If This Then That in nature, which I’ve talked about in a past blog post.
I’ve so far created several ‘zaps’ as they’re known and it’s turning out to be a really useful tool. It integrates with loads of other apps that I already use and has bags of potential.
Phil also talks about YouCanBook.me and Niume, an intriguing content sharing system that I previously hadn’t heard of, but sounds like it could be a great collaboration tool.
Join my Facebook Group!
I try to share my penchant for online apps and tools with as many people as possible whenever I can because I know how many benefits some of them can bring. That’s why I recently created a Facebook group in which people can talk about just that.
It’s called Online Productivity Tools & Applications and it’s open to anyone. There are only a few rules, the main one being that no spam is allowed. Other than that people are free to post links to their favourite apps or online tools that they use and discuss the numerous benefits they afford.
I’d love for you to become part of the group because I really do think it provides a lot of value. Even if you learn about one new tool or app a month it will have been worth it.
You can find our favourite apps/tools for October podcast here. Be sure to subscribe to the channel so you don’t miss out on any in the future.
And here are the links to the apps we talk about: