Writing is still the most powerful marketing tool you can think of when promoting your business. You can keep reaping the benefits of your writing, in terms of traffic and sales – over and over again – for years, as long as it remains relevant to your market over time. It can also be used in maintaining your relationship with your clients or customers, and most importantly, it can be used to boost your reputation as an expert.
Writing online can be very easy, even though one can also easily get it all wrong. As an online marketer or business person, one should learn how to best utilize and seriously take advantage of this skill.
You can use writing as an effective tool for marketing your business by running a blog –and I really recommend that every business should have a blog, at least – or a website, on your social media and micro-blogging sites, on other sites – maybe in form of guest posts or comments, in your auto responder campaign, and also by writing promotional contents like web copies or sales letters – and email newsletters too. A lot can be done with this skill.
I will hereby do a quick review of the best ways you can use writing to boost your traffic and income, or leads and sales. I will be classifying them into ‘within your blog’ and ‘outside your blog’, and at the end, we’ll see how you can get the writing done.
Within Your Blog
– Useful and informative posts: You should regularly update your blog with fresh and informative posts. Always make in-depth research when writing your posts and give out only the best. Make sure you provide real solutions often.
Let your blog earn the reputation of always giving quality, and it will never be ditched by your audience. Your readers will become your evangelists, and with time your blog will become the best option for search engines for your keywords.
– Great copy/sales letter on website: Writing copy entails using the power of words to persuade readers to become buyers. A sales letter has the same purpose, but it is always more advanced and lengthier than a web copy. Your home page and/or ‘about me’ page(s) should practically be great copies or sales letters for your business. You can hire a copywriter to review these pages and edit or tweak to perfection.
You can easily learn copy writing freely with good research, or with little payment online and practice till you can produce compelling-enough copies. It will pay off in the end.
– Freebies or paid products: This can be in form of eBooks and/or eCourses. Write an eBook you know everyone in your niche would love to have and let it be of high quality, or create an eCourse that would actually add quality to the life of anyone that subscribes to the course.
You do not need to be an expert to write an eBook or create an eCourse. Simple research skills are enough to make your products great. Writing in your area of expertise is a great plus though.
Market your freebies so much, as if you will make money on them, and support your marketing with a great copy too. Market your paid products more.
– Encourage guest posts: You should encourage people to submit fresh and quality content to your blog. It helps to build relationships with other bloggers and marketers in your niche. On your own side, you gain more traffic as the writers share their contents posted on your site with their audience and social networks.
You should be careful of the posts you accept though; read through them and confirm they are 100% fresh and original. Articles must pass CopyScape. Write out your terms and conditions and make it obvious to anyone interested in submitting guest posts.
Outside your blog
– Article marketing; this is the act of creating well-written quality articles that talk about your niche in a way that subtly promotes your company or brand, or products and services, and disseminating them throughout the web.
These articles serve to draw the attention of the readers to the company or brand, and make them want to know more, thereby, leading them to visiting your website.
The essence of these articles, though, is to create credibility and good image for the brand, and not to serve as advertisement or invoke sales directly.
Articles of this sort should be between 300 and 600 words (standard) – with smaller paragraphs, and should be posted majorly to as many article directories as possible. You should focus greatly on your headline and resource box, while still giving great content.
This is the most viral form of marketing ever and the best way to reach a target audience. One advantage of article marketing is that the same article can be used or published on several platforms as long as the authorship doesn’t change.
– Guest blogging: this involves writing for other blogs with the aim of getting more exposure, traffic, and getting quality back links too.
This entails finding blogs in your niche that allow guests to submit articles and take full credit for it. This way, you take advantage of the host blog’s established online presence and you convert audience and subscribers to yours. You should therefore target big blogs in your niche – or other niches in some cases.
You can find the top blogs in any niche to post your articles to by using search engines, or by checking blog directories like Technoratti and AllTop. Just make sure your content is of great quality and highly informative, to enable acceptance and publishing of your post. It is reasonable to write 1,000 words and above, without sacrificing quality, when submitting to top blogs.
Finally before sending any blog a guest post, make sure you read through the blog. Read the terms and conditions to know what is expected, and read few posts to know the kind of writing accepted, and the way they are written. These will serve as a guide for formatting your post.
– Press release: “A press release is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.” – @PublicityGuru on Twitter
“A press release is really just another term for (hopefully intriguing) content, and as a small business communicator, it’s your job to make every word count.” – PR News
I got the above definitions from PRWeb(.com), and I believe they are explanatory enough.
I’ll just add that writing and publishing a press release about your business is a proven traffic generator.
No matter how technical it might sound, writing and publishing a PR is actually easy to do but I can’t start a lesson on that here. Here are the fundamentals though;
– Focus on good and clean writing
– Headlines and subheads matter most
– A well optimized release will hyperlink keywords.
Apart from all these, when writing a PR, you just have to stick to the facts, economize your words and make sure every word counts. Limit jargon too.
Then the big deal; distribute to Press release sites – preferably the top and paid ones. PRWeb is great. You can simply get other PR sites through search.
BIG TIP: You can get all the press release training you want for free on PRWeb.com…or you can hire an expert instead.
Getting the job done!
1. Personally: A lot of experts believe that content is king, and I think I support that notion too.
When you are writing your own posts or guest posts, it must be of the highest quality possible. Always give your writings your best shot; you cannot tell how far they would go. You should be concerned about your research, your headline – which must be very catchy, the body – considering your grammar, paragraphing, points, etc – and your ‘call to action’ where necessary.
Then you must be careful when distributing your writing to directories or PR sites. While trying to meet their terms and conditions is necessary, your copyright must not be compromised too.
2. Use article-posting software/freelancers: For your article marketing, or distribution to article directories or e-zines, you can easily find software to do the job, or articles directories freelancers through search. You can also visit freelance or micro-gigs sites to find these freelancers and get article-posting software on WarriorForum. You must only be cautious when using software, and be aware that most of the top article repositories block software from posting.
3. PR writers and distributors: You can easily find Press Release writers and distributors on freelancing sites like fiverr.com, guru.com, freelancers.com, etc, or through search engines. Just look for those freelancers with good reputation and maybe high ranks.
Your Press Release will be written and sent to you for preview, then distributed to PR sites on your approval. The links to your press releases would then be sent to you for confirmation. Most of the sites used by professional PR freelancers are paid sites.
4. PLR (Private Label Rights): This involves obtaining full rights on articles written by someone else and using it in anyway you like. These rights may include rights to publish, copy, edit, re-brand and claim authorship.
Personally, I am not a fan of Private Label Rights articles, but the truth remains that resorting to PLR has a good and right way of going about it.
The reservation I have on PLR is that most PLR providers make available rehashed content to numerous users at the same time. This leads to many others using the same content you are giving out to your audience, while branding it with their different names as ‘original author’ – just as you.
The best use of PLR, I believe, comes from buying PLR articles from the best PLR sites. You should avoid free PLR articles by all means. If you have to use PLR, then pay for quality.
5. Hire a freelance writer: whenever you feel you cannot do your writing yourself, or when you are too busy to write, you can outsource your writing to freelancers. But you must be careful when employing freelance writers for your writing projects as quality must always be maintained. Your freelancer must have the ability to do quality research and produce fresh, quality content. Rehashed or stolen content must never find its way into your business.
You can always go to freelance sites like freelancer.com, Odesk, Guru, etc, to get your job done. But when making use of sites like these, you have to be very careful as it might be very hard to find quality where services are so cheap.
You can preferably list your writing needs and requirements on freelance writing job boards such as ProBlogger Job Boards, etc. You can try LinkedIn’s job listing too or simply search for ‘freelance writing job boards’ on any search engine.
More preferably, to cut your long search short, you can hire me for your writing projects.
I believe planning and channeling your writing towards the methods outlined above will ensure a successful marketing campaign for your business online, as far as writing is concerned. Other minor writings, like blog comments, social media interaction, forum posting, etc, that are not covered here should not be neglected or underestimated though.
Improving your writing skills and applying it for, and to, the right marketing strategy will definitely boost your leads and sales.
P.S: Kindly tell us how you use writing to boost your traffic and income, and kindly show your support or disagreements with what I’ve written, in the comments section. And don’t forget to share with your networks.
Yomi-Alliyu Oludami is a professional freelance writer and the founder of www.lucrativepen.com, a blog that teaches how to write for money and traffic. You can visit his website to learn more or hire him for your writing projects.
You can also follow him on twitter @oludami_LP.