outsourceI wanted to write a post that would hopefully go some way to addressing what is perhaps the number one comment I hear when people come to me looking to outsource: “I don’t know where to start?”

These are people who have inevitably built successful small businesses but they don’t know how to go about outsourcing. Maybe it’s because they genuinely don’t believe that someone else could do what they do, or that they don’t want to let go of the reins – either way, my advice is the same.

I give them a simple way of figuring out which tasks they really should consider outsourcing. It’s pretty much a foolproof tactic and the end result is ultimately beneficial to them as business owners – more time to spend focussing on the tasks that add real value to their businesses. The stuff that helps them grow, attract more customers and keep the ones they have already happy.

But what is it I tell them, you ask?

Start Keeping a Log

That’s right, I tell my prospective clients to start keeping a log of everything they do. Make a note of every single task that they carry out on a day-to-day basis. This might sound like a chore but trust me, it pays dividends in the end. Plus, they only need to do this for a couple of weeks – even a week is a good start.

The purpose is simple: to make them realise exactly how much they do themselves. This list should contain everything and be as detailed as possible when it comes to menial, mundane tasks because these are often the most time-consuming, yet add the least value.

Review Said Log

Once the log has been compiled, it’s time to analyse it. I tell my clients to go over everything that they have written down or typed and review it objectively – this is the key.

By going over what they have compiled and being brutally honest is the first step on their outsourcing journey. But they really do need to be brutally honest and answer the following three questions:

  1. Which tasks do I really not have time for?
  2. Which tasks do I really not like doing?
  3. Which tasks am I really not that good at?

These are the three key questions that will open the outsourcing door.

Look to Outsource

Any tasks that you don’t have time for, don’t like doing or are not that good at should be outsourced – boom! It really is that simple. This allows you to concentrate on the aspects of your business that really matter.

But where do you find someone who can carry out all the tasks that you want to outsource? The answer is you don’t – look for several talented individuals and outsource accordingly. For example, even though I’m a virtual assistant, I still have a highly-capable team around me. I know exactly where I can allocate work for the best results for my clients.

Unfortunately, outsourcing is often viewed as something that’s difficult and risky. The reality is, however, that it’s really not. By outsourcing the day-to-day tasks that you don’t need to be doing, you’ll ultimately freeing up more time for the things that you should be doing.

Focus on growing your business and let competent individuals, who specialise in outsourced work, do the rest…

To find out how a virtual assistant can help you in your business, why not sign up to my newsletter (top right hand corner) where you will receive a free eBook and interview providing lots of great tips to outsourcing.

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