When I first started out as a virtual assistant in 2011, social media was my first port of call for marketing. Six years on and I still view social media as one of the most valuable marketing channels out there.

But it’s not for everyone.

First, let’s not forget why social media has become so phenomenally popular today. Its roots lay in providing a platform for people to effortlessly interact and be “social”.

Facebook, Twitter, Instagram and all the other social networks out there enable people to share photos, memories and life updates with the push of a button.

Now you might be wondering, what’s that got to do with marketing myself as a freelancer or solopreneur?

A lot actually, as it goes.

That’s because social media is a fickle beast when it comes to marketing. It was never designed to be full of brands bustling for attention and plying their wares in people’s news feeds.

That’s why you need to be smart and patient when looking to leverage social media for marketing purposes.

My top advice would be to get yourself on social media. In particular, the channels you think your target audience is on. Then, you need to spend time interacting with them, getting to know them and providing immense value in everything you share with them.

Share personal successes, images and videos. Show them who you are and what you are all about – do not try and sell to them directly! Then, and only then, will you have gained their trust and attention.

When people like you and see that you know what you’re doing, they will come to you! 😀

This blog post is part of the Freelancermap.com Book Carnival.

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