4 out of 5 Stars
As you may know, I like my social media monitoring tools having written a few posts about different tools and websites I use in the past. TwentyTweet was something I had heard of but not tried before, so I thought I would give it a go and let you know how I got on.
I have spent quite a bit of time this week going through the features, and from what I can gather it’s a very good tool to analyse your competitors on Twitter. Here is the official text all about TwentyTweet:
What is Twentytweet?
Twentytweet is an analytic tool for twitter users, who wish to understand better the impact of their own twitter campaign strategy, compared to their competitors or friends.
Twentytweet provides powerful tools that will give you an immediate overview of the impact of your twitter activity. You will be able to compare your tweets or retweets of other twitter users, or to visualize the impact in terms of new followers of your best tweets and also of your worst tweets.
Using Twentytweet will improve your twitter activity. Your tweets will be better targeted on your audience, they will be more retweeted, and you will gain in good quality followers.
The more qualitative followers you have, the better is your influence in your domain.
When I first signed in to TwentyTweet my first port of call was the User Guide and the Resources pages, but unfortunately both the links took me to the home page. I emailed them to find out where I could find the user guide but was told that it didn’t yet exist. TwentyTweet is currently in beta, so I admitted defeat and went it alone and worked out how to use the interface.
There are different levels of membership, a free account which allows you to look at 1 Twitter profile. Although useful to test TwentyTweet, I’ve added my own Twitter profile to compare against, otherwise you won’t see how you measure up to your competitors. So you at least need to sign-up to the 2 Twitter profile plan. I have been comparing my own Twitter analytics with 4 of my closest competitors based on what I have witnessed in my stream. It takes a day or so for the stats to start looking as they should, but I have found it extremely useful to see what my competitors are doing.
One of Twitter users I was analysing had great stats on their followers retweeting their content. I wondered how they could get such a great return, and soon found that this particular user retweeted a lot (and I mean huge amounts) of their followers tweets. Obviously these were then reciprocated. But if I looked through the Top 20 tweets for this user, they were all RT’s of other Twitter users, none of their own tweets were really getting retweeted. So although their stats looked good on first glance, looking closer showed a lack of their own content being shared.
To give you some examples of the metrics you get to look at, TwentyTweet have quite a few Public Channels which you can view, I thought I would use the Top Social Networks one as an example to show you.
This is just for Twitter remember, but it gives you a great idea about how they all perform. As you can see Instagram is steaming ahead of them all on Twitter in terms of new followers and retweets per day. I was quite surprised when I saw this, I thought that other social networks would have better results.
Here are some more screenshots of the various analytics you get on the dashboard, you can click on the images to get a bigger version.
As you can see you get a great overview, just imagine if you put your own competitor details in there and the information you’d gain from it. Having been using it for a couple of weeks now I have already implemented some changes on how I use Twitter to try and improve my stats against my competitors.
So that was just the Dashboard, there are other options you can choose, I won’t add more screenshots but click on these links to see the details:
Zoom Chart – View specific tweets which received the best retweet rate, lots of graph variants can be chosen.
Engagement Rate – By days of the week, hours of the day and history (the public channel doesn’t seem to show this currently)
Show Tweets – Shows the top 20 best tweets of all time and by specific date ranges
You can select two or more profiles to compare, if you want to have a closer look at specifics. You can also have a group A and B and then compare the two groups against each other.
I am positive there are lots of variants on the information you can see, I probably just haven’t explored them all yet. But I wanted to do this review while it was all fresh in my mind.
Overall I am going to continue using TwentyTweet to monitor my competitors, I can swap and change them when needed which means I am not stuck with comparing the same profiles for the time I’m using it.
I would highly recommend signing up and trying this out, it’s a shame they don’t offer a free trial on one of the other pricing plans, I think by doing this they may increase their users substantially. Many monitoring tools I have tried out come with free trials, and it’s a great way of finding fab new tools. This and having no user guide is the reason I have given it 4 out of 5 stars.
If you do sign-up I would be interested to know what you think.