Chances are you’re already utilising Facebook to engage with the people who matter to your business and build a rapport with your followers. But have you ever considered using Facebook ads to further boost the visibility of your small business online? If you haven’t, maybe 2018 should be the year you give them a try.
With 2.07 billion monthly active users [source: Statista], Facebook is the most popular social network worldwide by quite a bit. In fact, the number two social network (if you exclude YouTube and the various instant messaging apps), Instagram, has (only) got 700 million monthly active users [source: Statista].
As you can see, given its immense popularity and reach, Facebook is a force to be reckoned with, which is why its native advertising platform is so powerful for businesses.
Still not sure?
Here are my top 5 reasons why you need to be leveraging the power of Facebook ads this year:
1. People eat, sleep and breathe social media
Today, Internet users spend a ridiculous amount of time on social media, especially Facebook. According to a study by influencer marketing agency Mediakix, people spend, on average, 35 minutes per day on Facebook. That equates to 1 year, 4 months on Facebook in a person’s lifetime.
There’s no denying that there are people who may be interested in your business on Facebook. All you have to do is find them with some clever advertising.
2. Potential reach is immense
As I’ve already mentioned, Facebook dwarfs the competition when it comes to monthly active users. Let’s put that into a bit more perspective.
Right now, it’s estimated that there are almost 7.6 billion people in the world. That means almost 30% (27.24%) of the world’s population has a Facebook account. Okay, so some people will definitely have more than one, but it’s still a staggering reality and highlights just how many people you can potentially reach on Facebook.
3. Audiences are laser-focussed
Facebook lets you laser-target your ads so they reach the people who matter. For example, you can target users by location, age, gender, ethnicity, education, interests, connections, behaviour and more.
This is possible because of the enormous amounts of data Facebook has stored about its users. Every time you share a post by your favourite author, Facebook knows and it logs that information for future use.
4. Facebook ads work
Because of Facebook’s massive user base and the laser-targeted advertising capabilities, your ads can reach people who are likely to be interested in your business and its products/services. The fact you can immediately exclude people based on their preferences or demographics means you’re not wasting your advertising budget reaching individuals who are not your ideal customers or are likely to have zero interest in what you have to offer them.
5. Organic reach is dying
Last but certainly not least, is the fact that organic reach on Facebook has been reduced significantly in recent times. It’s not surprising really when you consider how lucrative Facebook’s ad platform is for the social network. In fact Mark Zuckerberg made an announcement just last week about their aims for the future, which you can read here.
The good news, though, is that you can create Facebook ads that reach a large number of people with only a very modest investment.
With Facebook ads, you can drive more traffic to your business website, generate more leads, encourage people to interact with your page, expand your reach and secure more sales.