Airtable…What Is It and How Could It Benefit Your Business?

Airtable…What Is It and How Could It Benefit Your Business?

When running a business, there’s always a lot of organising to do. You are likely to be familiar with the good old spreadsheet, something that is standard when it comes to managing the many tasks, processes and projects that you do every day. Similarly, you may use database software to collect information, create files, records and reports. But what if there was an easier way to handle this information? Let’s meet Airtable!

What is Airtable?

Airtable is an online spreadsheet tool and database all rolled into one, allowing information to integrate between the two, as well as being shared from other apps, and makes it easy to store structured data. Its flexibility makes it ideal for many types of project and information collation, both in a business sense and for personal use. Here are some of the top features:

Flexible Views

Unlike Excel or Google Sheets, Airtable can display information in many ways. For example, you can use tables, columns, or even photos to display items in a way that suits your working style. Within the Airtable workspace area, you can access a calendar view, gallery view, and a Kanban view, where information is shown as cards in a stack that can be dragged and dropped to where you need them. Organising and storing information using Airtable’s colourful interface makes boring spreadsheets and databases a thing of the past!

Database Building

Most businesses use databases, for example, a contact list of suppliers, a customer database, or staff records. Airtable has all the features you need to create any kind of database, such as single bases, tables, input fields, records and different ways of viewing information. The information added to each base can be relational, making it easy to create, add to or bring up records at the touch of a button. There are also over 200 templates that you can customise if you prefer not to start from scratch. With Airtable, finding a specific piece of information is quick and efficient, as is accessing a ‘bird’s eye view’ over your databases.

Connection to other Apps

Airtable can seamlessly integrate with other apps and software such as Google Sheets, Zapier, Slack, Google Calendar, and Dropbox. This makes it easy to share information to and from Airtable, and collate it in a single place.

Automation

This is a key feature that helps you streamline your processes and save time. Using Airtable means you can set up triggers that create an action to be performed. Triggers could include the new addition of information to an area of your database, such as a new record or an amendment to an existing one. This reduces the time spent on those repetitive tasks and makes you, or your team, more productive.

Collaboration

Airtable has many collaboration features that enhance communication between team members. Different permissions can be set for people, such as editor, creator and commentor, and you can notify someone in a comment using the @ symbol with their name. This fast communication allows teamwork to move faster, as everyone has access to the same information.

Using Airtable has the advantage of saving time and increasing productivity for you and your team. Rather than installing technically complex database software and tweaking it for your business, which can often require coding skills, Airtable has simplicity, yet also the power and features you need.

If you think Airtable would be a good fit for your business, why not get in touch for a quick chat? I can help you see the benefits it would have for your specific business, and how it could make a difference. Feel free to schedule a call or send me an email!

How Automation Tools Can Boost Your Business

How Automation Tools Can Boost Your Business

When you run a business, there are always ongoing jobs that take up precious time. It can be frustrating to spend hours on tasks that need doing, yet which don’t necessarily push your business forward, bring in money, or drive growth. Luckily, there are some ways to make life easier and free up more time to focus on other areas of your business, and that is by using automation tools. Here’s a quick guide to some business processes and workflows that can be automated, and some of the best tools to use.

Accounting

Even though we live in the digital era, accounting still uses many different processes and ways to gather information. It may involve data entry into numerous spreadsheets, electronic and paper invoices, filing, and using a calculator. But, using automation tools can save you time, eliminate human error, and give you the convenience of retrieving information whenever you need it. What’s more, many of the tools will merge seamlessly with your accounting software and can interact with one another. For example, payments that arrive through a gateway such as Stripe or PayPal can assimilate with accounting software, for an invoice or receipt to be created using a tool such as Zapier.

Not just for accounting, Zapier is a fantastic tool for connecting different apps and automating many business processes. It allows data to be shared from many apps you use, and passes information between them, so workflows become more streamlined.

Call Scheduling

Call scheduling tools make it easy for clients or people interested in your services to book a time slot for a call. It is then automatically added to a calendar so you can see exactly what is booked in on any day. This saves you time on sending correspondence via email to arrange appointments, and organising your diary.

Some of the best call scheduling tools are Calendly, ScheduleOnce, HubSpot and YouCanBook.me (I use this one), and most will also sync with Google apps such as Google Calendar and Gmail.

Social Media

Creating an engaged community around your business is an essential part of marketing, but posting on social media takes time. This is especially true if you have an audience on many different platforms. One great way to save time is to use social media scheduling tools. This means you can batch create posts and set them to be published at the best times of day to reach your audience, and it can be done in advance.

Tools such as Hootsuite can schedule posts across different platforms, and you can also reply to comments, see new followers and keep an eye on your timeline too. Other options include Social Sprout, Buffer and Later. The key features of many of these tools allow you manage multiple social media platforms from one place, saving time.

Lead Magnets and Email Marketing

When someone lands on your website, one of the best ways for them to become a customer or client is to offer them something, in return for their email address. Once you have a subscriber, you can then contact them directly with news of the services you provide. Lead magnets include useful resources, such as a planner or template, an eBook, a mini email course or taster coaching session.

Once you have your lead magnet created, it can automatically be sent once a website visitor has opted in. Every new subscriber will follow the same path, and receive a lead magnet and set of follow up emails over time, automatically. One of the most commonly used tools for this is MailChimp. Other options include ActiveCampaign, InfusionSoft and ConvertKit.

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Using automation tools can be a great benefit to your business, and many are free to begin with. As your business grows, or you increase your use of the tools, you may need to upgrade to use additional features. When running a business, smooth workflows makes all the difference. If you want some helpful advice on how we can work together to streamline your processes, feel free to get in touch.