My best definition of ‘a pain in the neck’ is sitting down for hours to eventually craft great informative content, and ultimately get no one to read them. It sucks to see my ‘intellectual property’ go down the trenches of my blog without success – in terms of views and comments.
Anyone would readily agree that the most important thing to any expert is building an audience. Unfortunately, building an audience has also been identified as the major problem of ALL bloggers; even veterans still seek ways to get more traffic. I strongly believe that anyone that can come up with a solution to this general problem, even if only to an extent, will be worth the attention and respect.
The hairs behind my neck still rise when I remember the blogging.org infographic that says “An unbelievable upwards of 81% never makes $100 from blogging” out of “an estimated thirty-one million bloggers in the United States alone”. How much more third-world bloggers! The major reason for this failure is not far-fetched; they fail to get (and keep) sufficient traffic enough to be tagged ‘a successful blogger’.
Newbies in the blogosphere, like me, still see getting the deserved audience for our products as a myth, and a thing to yet be dreamt of. We try everything possible, from SEO to content marketing, and so on, still we seem not to get any traction in trying to push away from the ’81 percent’. If I get anyone to make the ‘traffic myth’ a reality for me, I’d take my hats off to such person – permanently.
Now let’s imagine the situations of internet marketers that have no blog to showcase their expertise or promote their products, or great writers that have no blog to exhibit their prolificacy or readers to enjoy and benefit from their resourcefulness.
The good news is that, with the advancement in internet technology and information distribution, all these problems are gradually coming to an end.
Introducing Blogs on Quora
Before going deep into ‘Blogs on Quora’, I think it would be a great idea to first do an introduction to Quora and dispel the feeling that almost anyone would know so much about Quora.
Quora is a questions and answers site (Q&A Site) – just as Yahoo! Answers – in which members can ask or answer any question which anyone visiting the site can also benefit from. The best answers get voted up or down as readers deem fit.
Quora can safely be regarded as the revolution of Q&A sites, as it makes things a lot easier for answer seekers and writers or professionals, who love to share their knowledge and show their expertise, alike.
Quora is being used by millions and has a reputation for ranking high on search engines for many keywords. Smart internet marketers take good advantage of this platform for exposure and traction-gaining purposes. A lot of traffic can be driven to a site through giving highly informative and resourceful answers on Quora, and it makes you easily perceived an expert in your niche. If you yet don’t have this great invention in your marketing arsenal, then you should consider it sooner.
Now let’s talk about blogging on Quora.
On 22nd January, in a good attempt to realize its mission of ….., Quora launched its latest invention; ‘Blogs on Quora‘, a platform on which Quora users can create as many blogs and posts, with rich text editors and images, either from the web or mobile.
This serves as a replacement for Quora boards on which non-Q&A posts were being posted.
Blogs on Quora serves to allow writers share their knowledge with the world where they do not have an established blog, and also great for bloggers who do not have an audience, or who have an audience but want to reach more people.
While, introducing Blogs on Quora, Kah Keng Tay writes that “Blogs on Quora are great for people who (1) don’t have a big, established online presence already and (2) don’t want to do the time-intensive, heavy lifting of marketing their blog and slowly building an audience. If you are a good writer but don’t have thousands of Twitter followers or a big audience for your blog, Quora is an ideal place to write. Your blog will be discovered quickly without you having to do any work besides writing. Writing one great post on Quora will attract a big audience, no matter how many people already know or follow you.“
She goes further to state that…
Personally, I use my Quora blog as a replica of my original blog, and I repost my best posts and guest posts on the Quora blog. To know what a Quora blog looks like, you can check out mine; it is called LucrativeWriter.
Quora’s distribution method is a great advantage of Blogs on Quora; it expands your readership beyond those who follow you personally. The power of Quora distribution is driven by the relationship between topics and feed.
Just as in questions and answers, each blog post on Quora is categorized by relevant topics. These topics are in form of people’s interests, and each topic is followed by thousands or even hundreds of thousands of people. This ultimately means that anyone who shares your topic interest may see your post, whether they follow you personally or not.
This is the most interesting part of it all as Quora knows who wants to read what via the topics people follow, and this goes a long way to help in getting targeted traffic.
I re-published one of my guest posts titled ‘How to Best Use Writing to Boost Your Traffic and Sales’ on my Quora blog as a test-run of the features of the blog, choosing related interests, but without a picture and any serious optimization – even with an incomplete Quora profile, and the post got about 40 views in less than a day.
I later added to the selected interests of the post and the views increased to 40+ in few hours. The views further increased to 85+ in just few minutes after wasting all my credits in promoting the post to 100 people. The post was published 4:19 pm on Friday, 25th January, and on Monday, 28th January, it had 170 views. This is just a minuscule sample of what blogging on the Quora platform can do for a blogger. Just one up-vote indicates my subsequent posts must far exceed the present one in quality and resourcefulness. And this also indicates that even if you write trash, you will still get the audience, though this might destroy your reputation fast.
More so, Blogs on Quora gives the prolific writer the chance to target different markets on one blog. A freelance writer in the writing/blogging niche like me can post about travelling and have it read by travelling fans, or use my Quora blog as a collection of writing samples on various unrelated topics to show that I can perform well in any niche I get hired.
Another advantage is that unlike in traditional blogs or other social media platforms where an old post might be gone forever, old Quora Blog posts that get up-votes (just as in Q&As) can suddenly appear back in the feed making them “evergreen and re-discoverable” – TechCrunch.
Quora Blogs Optimization
Even when Quora claims that you need not do anything other than the writing to enjoy the benefits of the blog, it’s still important to look for ways to enhance the effectiveness of the features of Blogs on Quora.
Best optimizing your Quora blog is mostly within the ambit of the features available to users of this platform; very few things can be done from outside the blog.
Within the Blog;
- When opening your Blogs on Quora account, make sure you are conscious of the details you enter, having your keywords in mind. Your brand name should be your URL followed by your target keyword or brand tag (65 characters max) – mistakenly engaged my original brand name, LucrativePen, in another way. Can’t even say how.
- Your ‘About’ message should be very compelling and keyword-rich.
- When selecting your topics of interest, do not forget your market targets. These are the people that ordinarily get to see your posts. Don’t worry; the interests of your individual posts can differ from that of the blog. One other good thing is that you can edit your posts and edit your interests long after publishing.
- Always write quality posts with on-page optimization in mind. Your keyword should be used as title (can be changed after publishing, but your permalink will remain the same), and your first 160 characters should contain your target keyword. Maintain a decent Keyword density throughout your post though.
Your description on search engines will be pulled from your latest post as Quora doesn’t use Meta description tag.
- Change your image name to your keyword before uploading it.
- Always share your posts to your social networks.
- Improve the authority of your blog by linking out to authority sites.
- You can invite people to follow your blog and you can also promote your blog to people with your Quora credits. When you promote your blog, it gets more attention, and possibly more followership or up-votes. *In a bid to understand how Quora credits work, I wasted my default 500 credits which I would have loved to keep for better purposes. Don’t waste yours!
Outside the Blog;
- Backlink to your Quora blog from an active blog, either through posts or commenting on do-follow blogs with your Quora blog URL;
- Get your Quora blog indexed on Google. Ping it with Ping-O-Matic or any other tools.
As earlier said, much optimization can only be done within the blog. The most important factor is writing great content; that’s what gets you the views and the follows – and upvotes.
Blogs on Quora is a relatively new concept, but a lot of people are already reaping the benefits, in form of audience and traffic. It’s the next big thing in the blogosphere. You should get on board now and improve your online presence via Quora blogs; you don’t wanna lose that URL you love.
Yomi-Alliyu Oludami is a professional freelance writer and the founder of www.lucrativepen.com, a blog that teaches how to write for money and traffic. You can visit his website to learn more or hire him for your writing projects.
You can also follow him on twitter @oludami_LP.
Writing is still the most powerful marketing tool you can think of when promoting your business. You can keep reaping the benefits of your writing, in terms of traffic and sales – over and over again – for years, as long as it remains relevant to your market over time. It can also be used in maintaining your relationship with your clients or customers, and most importantly, it can be used to boost your reputation as an expert.
Writing online can be very easy, even though one can also easily get it all wrong. As an online marketer or business person, one should learn how to best utilize and seriously take advantage of this skill.
You can use writing as an effective tool for marketing your business by running a blog –and I really recommend that every business should have a blog, at least – or a website, on your social media and micro-blogging sites, on other sites – maybe in form of guest posts or comments, in your auto responder campaign, and also by writing promotional contents like web copies or sales letters – and email newsletters too. A lot can be done with this skill.
I will hereby do a quick review of the best ways you can use writing to boost your traffic and income, or leads and sales. I will be classifying them into ‘within your blog’ and ‘outside your blog’, and at the end, we’ll see how you can get the writing done.
Within Your Blog
– Useful and informative posts: You should regularly update your blog with fresh and informative posts. Always make in-depth research when writing your posts and give out only the best. Make sure you provide real solutions often.
Let your blog earn the reputation of always giving quality, and it will never be ditched by your audience. Your readers will become your evangelists, and with time your blog will become the best option for search engines for your keywords.
– Great copy/sales letter on website: Writing copy entails using the power of words to persuade readers to become buyers. A sales letter has the same purpose, but it is always more advanced and lengthier than a web copy. Your home page and/or ‘about me’ page(s) should practically be great copies or sales letters for your business. You can hire a copywriter to review these pages and edit or tweak to perfection.
You can easily learn copy writing freely with good research, or with little payment online and practice till you can produce compelling-enough copies. It will pay off in the end.
– Freebies or paid products: This can be in form of eBooks and/or eCourses. Write an eBook you know everyone in your niche would love to have and let it be of high quality, or create an eCourse that would actually add quality to the life of anyone that subscribes to the course.
You do not need to be an expert to write an eBook or create an eCourse. Simple research skills are enough to make your products great. Writing in your area of expertise is a great plus though.
Market your freebies so much, as if you will make money on them, and support your marketing with a great copy too. Market your paid products more.
– Encourage guest posts: You should encourage people to submit fresh and quality content to your blog. It helps to build relationships with other bloggers and marketers in your niche. On your own side, you gain more traffic as the writers share their contents posted on your site with their audience and social networks.
You should be careful of the posts you accept though; read through them and confirm they are 100% fresh and original. Articles must pass CopyScape. Write out your terms and conditions and make it obvious to anyone interested in submitting guest posts.
Outside your blog
– Article marketing; this is the act of creating well-written quality articles that talk about your niche in a way that subtly promotes your company or brand, or products and services, and disseminating them throughout the web.
These articles serve to draw the attention of the readers to the company or brand, and make them want to know more, thereby, leading them to visiting your website.
The essence of these articles, though, is to create credibility and good image for the brand, and not to serve as advertisement or invoke sales directly.
Articles of this sort should be between 300 and 600 words (standard) – with smaller paragraphs, and should be posted majorly to as many article directories as possible. You should focus greatly on your headline and resource box, while still giving great content.
This is the most viral form of marketing ever and the best way to reach a target audience. One advantage of article marketing is that the same article can be used or published on several platforms as long as the authorship doesn’t change.
– Guest blogging: this involves writing for other blogs with the aim of getting more exposure, traffic, and getting quality back links too.
This entails finding blogs in your niche that allow guests to submit articles and take full credit for it. This way, you take advantage of the host blog’s established online presence and you convert audience and subscribers to yours. You should therefore target big blogs in your niche – or other niches in some cases.
You can find the top blogs in any niche to post your articles to by using search engines, or by checking blog directories like Technoratti and AllTop. Just make sure your content is of great quality and highly informative, to enable acceptance and publishing of your post. It is reasonable to write 1,000 words and above, without sacrificing quality, when submitting to top blogs.
Finally before sending any blog a guest post, make sure you read through the blog. Read the terms and conditions to know what is expected, and read few posts to know the kind of writing accepted, and the way they are written. These will serve as a guide for formatting your post.
– Press release: “A press release is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.” – @PublicityGuru on Twitter
“A press release is really just another term for (hopefully intriguing) content, and as a small business communicator, it’s your job to make every word count.” – PR News
I got the above definitions from PRWeb(.com), and I believe they are explanatory enough.
I’ll just add that writing and publishing a press release about your business is a proven traffic generator.
No matter how technical it might sound, writing and publishing a PR is actually easy to do but I can’t start a lesson on that here. Here are the fundamentals though;
– Focus on good and clean writing
– Headlines and subheads matter most
– A well optimized release will hyperlink keywords.
Apart from all these, when writing a PR, you just have to stick to the facts, economize your words and make sure every word counts. Limit jargon too.
Then the big deal; distribute to Press release sites – preferably the top and paid ones. PRWeb is great. You can simply get other PR sites through search.
BIG TIP: You can get all the press release training you want for free on PRWeb.com…or you can hire an expert instead.
Getting the job done!
1. Personally: A lot of experts believe that content is king, and I think I support that notion too.
When you are writing your own posts or guest posts, it must be of the highest quality possible. Always give your writings your best shot; you cannot tell how far they would go. You should be concerned about your research, your headline – which must be very catchy, the body – considering your grammar, paragraphing, points, etc – and your ‘call to action’ where necessary.
Then you must be careful when distributing your writing to directories or PR sites. While trying to meet their terms and conditions is necessary, your copyright must not be compromised too.
2. Use article-posting software/freelancers: For your article marketing, or distribution to article directories or e-zines, you can easily find software to do the job, or articles directories freelancers through search. You can also visit freelance or micro-gigs sites to find these freelancers and get article-posting software on WarriorForum. You must only be cautious when using software, and be aware that most of the top article repositories block software from posting.
3. PR writers and distributors: You can easily find Press Release writers and distributors on freelancing sites like fiverr.com, guru.com, freelancers.com, etc, or through search engines. Just look for those freelancers with good reputation and maybe high ranks.
Your Press Release will be written and sent to you for preview, then distributed to PR sites on your approval. The links to your press releases would then be sent to you for confirmation. Most of the sites used by professional PR freelancers are paid sites.
4. PLR (Private Label Rights): This involves obtaining full rights on articles written by someone else and using it in anyway you like. These rights may include rights to publish, copy, edit, re-brand and claim authorship.
Personally, I am not a fan of Private Label Rights articles, but the truth remains that resorting to PLR has a good and right way of going about it.
The reservation I have on PLR is that most PLR providers make available rehashed content to numerous users at the same time. This leads to many others using the same content you are giving out to your audience, while branding it with their different names as ‘original author’ – just as you.
The best use of PLR, I believe, comes from buying PLR articles from the best PLR sites. You should avoid free PLR articles by all means. If you have to use PLR, then pay for quality.
5. Hire a freelance writer: whenever you feel you cannot do your writing yourself, or when you are too busy to write, you can outsource your writing to freelancers. But you must be careful when employing freelance writers for your writing projects as quality must always be maintained. Your freelancer must have the ability to do quality research and produce fresh, quality content. Rehashed or stolen content must never find its way into your business.
You can always go to freelance sites like freelancer.com, Odesk, Guru, etc, to get your job done. But when making use of sites like these, you have to be very careful as it might be very hard to find quality where services are so cheap.
You can preferably list your writing needs and requirements on freelance writing job boards such as ProBlogger Job Boards, etc. You can try LinkedIn’s job listing too or simply search for ‘freelance writing job boards’ on any search engine.
More preferably, to cut your long search short, you can hire me for your writing projects.
I believe planning and channeling your writing towards the methods outlined above will ensure a successful marketing campaign for your business online, as far as writing is concerned. Other minor writings, like blog comments, social media interaction, forum posting, etc, that are not covered here should not be neglected or underestimated though.
Improving your writing skills and applying it for, and to, the right marketing strategy will definitely boost your leads and sales.
P.S: Kindly tell us how you use writing to boost your traffic and income, and kindly show your support or disagreements with what I’ve written, in the comments section. And don’t forget to share with your networks.
Yomi-Alliyu Oludami is a professional freelance writer and the founder of www.lucrativepen.com, a blog that teaches how to write for money and traffic. You can visit his website to learn more or hire him for your writing projects.
You can also follow him on twitter @oludami_LP.
A properly aligned buyer persona is essential to maximizing marketing spend. Go without and you risk sending the wrong message, to the wrong audience at the wrong time.
Many companies conduct sales and customer interviews to define typical buyer persona traits such as fears, wants and desires. But there’s another often overlooked resource – customer service. These frontline employees interact with your real customer everyday and are perhaps most intimately knowledgable about their needs and cares.
But what kind of information should customer support employees be looking for? Here’s some tips you can use to leverage customer service in your buyer persona creation process.
Identify Timely Marketing Opportunities
Sometimes your customers purchase your product or service, but they don’t use it right away. Maybe they bought it for a certain occasion, or “just in case.” Creating content for these timely events and just in case moments is a great way to make your materials relevant.
Your customer service team can record during each interaction the conditions during which the caller was using the product or service. This lets you not only follow up at the right times, but anticipate future purchases for which you can prepare marketing campaigns.
For example, is your persona a mom who needs to prepare for back to school every year? A contact lens wearer that stocks up on monthly, quarterly, or yearly supplies? A marketing director who gets new budget every January? Understanding the right time for your customer will help you nail the right time to marketing to similar personas.
Tweak Marketing Spend
First, make sure that your agents can tag each service call with an existing buyer persona. That way marketing can later pull a report just of calls associated with a certain profile.
This allows his team to assess which personas account for the most support calls. How often does each persona call? How long does each call last? Depending on what percent of sales that persona contributes, the company might decrease marketing investments for that profile if spend exceeds customer support costs.
Assess Technical Savvy
Meet with your customer service team and identify the most common questions they receive about your product or service. Then, for each question, discuss what technical bucket they would fall into– whether that’s “highly technical,” “general,” or “basic.” You could choose more macro tiers that are specific to your company, too.
This aggregate data will reveal technical savvy, which also dictates how marketing and sales communicate with that persona, as well as what kind of content they should create. Maybe a certain segment is highly technical, so blog content should go into deeper depth. On the other hand, a less savvy persona might prefer more high-level how to features.
Identifying Preferred Communication Channels
All of the relevant content in the world won’t close the deal if marketing doesn’t ever reach your target customer. This is easily solvable by defining the customers’ preferred communication channel.
Since your agents are already associated each ticket with a persona, have them mark how that customer contacted support. Did they email? Call? Interact with self service?
Answering these questions could influence how you with personas during all phases of the customer life cycle, from lead nurturing to post-sale service.
Keep Customer Service in the Loop
In order for this checklist to work, you need to make sure your customer service team understands the persona traits and the value of refining them. Keep a poster in the service department that provides a visual representation of your personas so they are always top of mind.
Ashley Furness is a CRM Market Analyst for Software Advice. She has spent the last has spent the last six years reporting and writing business news and strategy features. Her work has appeared in myriad publications including Inc., Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Before joining Software Advice in 2012, she worked in sales management and advertising.
I wrote a post on my blog about things a blogger must be, and my first point is that a blogger must be an ‘imperfect info conduit’. That is, a blogger is not required to know everything about his niche. He’s only expected to be able to make in-depth research and deliver quality information to his/her audience.
Google plus is one social networking site I really had problems with. I had been on Google plus just as any normal person would. Not until I learned that a business person has to always tweak his/her G+ profile until it is perfectly ‘marketing-optimized’.
I challenged myself and decided I was going to study Google+ hard, and thus become an expert!
I’ve therefore decided to share my experience with others like my former self, who are not really utilizing the networking and marketing potentials of Google plus to the fullest, and also to G+ pros who might still learn one or two things.
Everything about Google plus/+1 cannot be fully exhausted in just one post – I can write a 30-page eBook on it. So I’ve decided to pick on the aspects of Google+ that are salient, and vital to a business person’s marketing and networking success.
Your Google Plus profile page is the one place you can easily and conveniently manage your entire internet networking and marketing. It’s a big time-saver; give it your best shot.
In your profile page, you’ll be able to include detailed information about yourself.
We have sub-categories under the ‘Profile’ tab such as ‘Posts’, ‘About’, ‘Photos’, ‘Videos’ and ‘+1’.
I believe the ‘About’ page should be concentrated on mostly.
Here you can add everything you want to be known about yourself, but when it comes to business, details should be kept professional and not too personal.
- Tagline: include your tagline. A headline that describes who you exactly are and what your page is all about.
My G+ tagline reads; “I produce fresh content; hire me for any kind of writing. Stick around to learn more.”
- Introduction: this is where you put a little about yourself so people know they’ve found the correct you.
You can also add links here. I put two links here; one linking to my home page, and another to my ‘about me’ page.
- Occupation: this is where you include what you do in your profile. Visitors should easily and readily know what you do.
- Education: include your formal education. It’s also very important even for a business person.
- Employment: just as it sounds, fill in your employment details.
- Bragging rights: may include feats achieved; awards won, certificates earned, etc. You should include things that portray you as a professional.
- Links: include your links here. Add more than one link – probably your home page and any other page you would like to showcase.
You should also add other ways people can recognize and find you and your business online; links to your twitter acct, your Facebook page, LinkedIn ID, etc. This can be done in the ‘Other Profiles’ tab.
- Add other personal information as you deem fit, and as much as is allowed on G+. Stuffs like marital status and phone number.
In the ‘Photos’ tab, you should upload photos of yourself and your business – your products and services. As many as you can.
Few adjustments can be made here to suit your needs. For example, you can allow your circles to tag you in a picture.
Tip: Upload very detailed photos about your business; your business team and other behind the scene photos. It gives your customers a sense of familiarity with your business, and in turn, earns you their trusts.
Plus only few people have the patience to read a whole post, but everyone can see a photo – needs just a single view by the way. No wonder Pinterest grows at such rapid rate.
You should also employ a professional cover photo for your G+ profile; one that is so detailed and explanatory of your business.
The ‘Videos’ section allows you to upload as many videos as you can. You should include information videos about your products and services; saves non-readers much trouble.
Tip: uploading photos and videos keeps people engaged and will result in more time on your profile and more visitors on your website. Make sure the tab is visible on your profile.
The ‘+1’s’ tab shows posts that have been +1’d (or recommended) by you.
You can allow this tab to be visible on your profile too.
The +1 button is the most important internet marketing tool on the G+ profile page. Proper usage will drive traffic to your website.
Google +1 Button
This is one button you must have and utilize very well on your website. It’s a no brainer!
I won’t be going into the details of how to configure the +1 button, or how to install it on your website. Let’s leave that to the web designers.
I’ll only be highlighting few uses and benefits;
- It is used for public recommendation and sharing, and it is not confined to G+ alone.
- Users who +1 your content are indirectly recommending them to their followers, who might in turn +1 it, and so on. A great networking potential and more traffic there!
- Can be tracked and managed. Your +1’d posts can always be tracked and managed; edited or even deleted.
- Can be used to monitor how your reputation builds up, as you can use it to get metrics from Google Analytics and Google webmaster tools.
This will also help you understand your audience better; as you’ll be able to see which of your posts are +1’d the most. You’ll also b able to compare the +1’s you get on your page with that of other websites – or other pages on your website.
As you can now see, if you never knew; a site without the ‘+1’ button these days is like a marathon race participant taking a three times longer route than usual – that might even lead to a dead end.
Google Plus Page
Apart from having a Google+ profile, if you have a business you really want to promote online, then you should consider having a G+ page. A page dedicated to your business or your brand, just as on Facebook.
Pages interact in the Google+ world much as regular Google+ profile owners do—they can add people to circles (once those people have added them), edit their profile, share things in Google+, +1 stuffs on the web, and create and join Hangouts.
Your page can be marketing-optimized in the same way as described above for the personal Google+ profile, with only few differences.
The most important aspects here are the ‘tagline’, ‘profile photo’ and ‘links’ – and other tabs you feel are important to you.
The steps to getting a Google+ business page will be described below, and really, it’s very easy to set up.
- Go to http://www.google.com/+/business/ to sign up.
- Click on ‘Create your Google+ page’.
- Login with your personal Google account if you haven’t already.
- Pick out of the four categories in the next page.
- Enter all information asked for.
- Make a tagline and a profile photo, and go ahead with adding all other necessary info.
Google plus has so many advantages for users, especially marketers and other business persons – benefits that surpass that of any other social media and networking sites.
It is naturally SEO-endowed and it easily gets all your online networking and marketing covered.
It also gives a ready-made format for a great online resume, and allows one to be easily found too.
Its recommendation and sharing button can be easily used around the web without necessarily logging in. And +1’d posts are better picked up by search engines.
Kindly share other Google plus optimization tips you know with us in the comments box, or your experience with Google plus so far.
Yomi-Alliyu Oludami is a freelance writer and a blogger in the writing niche. He is the founder of www.lucrativepen.com. You can hire him for fresh and quality contents via the ‘Hire Me’ page on his blog, or via his email: email@example.com.
You can also follow him on twitter @oludami_LP.
Brendan Egan owns Simple SEO Group that provides web design services and e-marketing to small business websites.
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Using social media as a marketing tool has picked up pace in recent years with the huge popularity of social media websites such as Facebook and Twitter that are accessed by millions of people worldwide – with a potential market of that size, how could it remain untapped to companies and marketers? SEO is a powerful internet marketing tool, and the combination of SEO techniques with social media is definitely something to talk about.
Look at it this way: you are more likely to accept an opinion or recommendation when it is coming from a friend or someone you know rather than a stranger writing a bubbly review. In fact, we ask our contacts for opinions about products and services all the time! Social media is the way most of our contacts are garnered and communication is kept up constantly, so ideas and thoughts about products or services of a company are literally a click away.
Many companies now realize that their customers do not like simply dealing with companies who offer nothing but endless streams of annoying advertisement. Connections and relationships are the key for organizations and companies to interact with consumers and build trust so that customers don’t feel harassed and can feel secure in hearing from a company from which they have obtained valued services.
The power of social media cannot be denied – the number of tweets, shared posts, and ‘likes’ on these websites can transmit important information among large numbers of people within minutes.
Imagine what happens when a customer is happy about the services he/she received from an organization and tweets about it – instantly a short, positive review of that organization is transmitted to any number of hundreds of followers of the tweeter, many of who will certainly try out that company’s products or services because someone they know or trust has shared a good experience.
SEO techniques are a great part of internet marketing, and using them in collaboration with social media platforms promises double output. One can work with SEO experts on creating a social media page/profile on not just one, but many networking sites and make its design appealing and eye-catching. From then on according to advised guidelines, the networking, with a little prompting, will yield results.
Employing an SEO company can help an organization create brand presence on multiple sites and give strategies that make your product information easily available to a large number of people. Simple SEO Group is one such service that understands how social networking marketing differs from traditional SEO and can provide the best approach.
Ian Tomkins has been employed by Jokers’ Masquerade fancy dress costumes for 10 years at the time of writing. Today, he specialises in digital marketing for the fancy dress company and is one of the biggest online fancy dress retailers in the UK.
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Currently, it is one of my roles here at Jokers to manage the Twitter account. We bought into Twitter big-time a few years ago after better understanding how it can be harnessed for such things as creating and sharing content, making contacts and building links to your website.
Everyone Uses Twitter?
Chances are, that most business that have some form of online presence today will have a Twitter account. If you are reading this guest post and your business is not yet taking advantage of the social networking platform, I suggest you do. Let me give you a statistic. In a poll run by a large digital marketing business* it was discovered that some 74% of people polled answered yes, they had complained about a brand on Twitter. That’s three quarters of users and they could be bashing your brand, product or company. If you are not yet on the site get on there and respond to these people appease them, show them how good your customers service is and win them back as a customer.
Okay, let’s not be negative, let’s not focus on complaints. Let’s assume you’re on Twitter and you are looking to increase your interaction, increase your retweets and your followers. What can we do? Well, we’ve collected a few ideas over the years, some we used to do on Twitter and some we still do today, and we’re going to share them here. Here are 3 fun ideas to try on Twitter that may increase your presence.
Run A Competition
Holding a contest on Twitter is almost guaranteed to increase not only interaction but also followers. Who doesn’t want something for free? We try to give away Halloween costumes on the Jokers’ Masquerade page as frequently as we can. Ways in which you can try this include an RT competition. Ask followers to retweet a tweet that includes a link to your web page, spreading brand awareness and creating links back to your site. A good contest should be promoted before it happens during the contest and the winner celebrated afterwards.
If the people you want following you are not there go to them! Make the most of the search function searching for phrases and terms that are pertinent to your market or area of expertise. Find out who is posting content and ask them questions, ask them their opinion, ask them if they’d like to do a guest post on your blog or to review a product. Be proactive and build relationships. If you want a quick fix to increase your followers look-up all of your suppliers and follow them, send them a tweet and let them know who you are. I guarantee most will follow back.
Add an image with two of your corporate logos side by side with minor changes on one. You can them post a tweet that allows your followers to effectively play spot the difference. They will then be focusing on your logo which they will then remember more easily, especially since pictures are more easily remembered than say a piece of dialogue this could, potentially give you repeat business. Think about how you can play games to entertain your followers. Don’t try to be constantly selling, have fun too and give a reason to continue to follow you.
Just to clarify if you are unaware, the importance of retweets as far as your website in the eyes of Google is that the more links and the regularity of these links can help your placement on Google and where you rank. Regular RTs containing links to pages on your site will have a basic SEO benefit in getting pages indexed quicker and potentially increasing the page authority.
Try the things above if you are lacking ideas or simply plugging away with offers and links to products. Be creative and play games. Make it fun to interact with your brand. What are your thoughts on being playful with Twitter content? Tell us what you think in the comments below.
* According to consumer research conducted by Econsultancy in association with Toluna.