With 302 million monthly active users sending 500 million Tweets per day, Twitter can feel like a double-edged sword. With such a huge audience of consumers, comes competition from other businesses all vying for their attention. In order to stand out from the crowd and avoid being drowned in a sea of Tweets, your brand needs all the help it can get. A clear strategy based on thorough analysis is paramount if your business is to continue to engage the right users, grow its following and garner goal-orientated results.
Luckily, there are swathes of Twitter tools available to help you accomplish just that…but where to start and which to choose? Many tools have appeared and disappeared over the last couple of years. One word of caution when using any 3rd party applications; do keep abreast of policy changes on social media platforms. Some tools do have issues, if they have break Twitter’s Ts&Cs, they will stop working altogether.
Before you get lost in the mire of endless options, consider first which areas of your strategy need the most support. Choose a tool that fits the need, experiment with it, learn its nuances and test the outcomes before introducing additional tools. Not only will this result in a fair test of the tool in question, but it will also prevent the inevitable melt-down that results from trying to do too much learning at once!
I have experimented with a number of tools for both my own social media efforts, and those of my clients. Here’s my pick of some of the Twitter tools I use for success:
Primary feature: Time-of-day tweet optimisation
You have spent a great deal of effort in creating the perfect tweets for your audience, but are they being buried in the rabble? Tweeting often is important, more than once per day if you can, in order for you your voice to be heard. Regular tweeting alone is not always enough though, at peak user times, everyone (including your direct competitors) has the same idea. Tweriod helps you identify the optimal time to tweet in order to get the biggest reach. A simple and easy to use tool, that will help you stay one step ahead of your competitors and see your messages cast the largest possible net.
Primary feature: Discovering relevant, shareable content
Recently launched Fan Page Robot searches and suggests trending content for your audience, enabling you to quickly and effectively retweet interesting content. This tool is no one-trick pony though. In addition to soothing your content curation woes, it will help you identify the best hashtags for your posts, the best times to tweet and even includes a post-scheduling dashboard.
Primary feature: Finding new customers
Twitter is great for keeping in touch with existing customers, building community and even as an extension of you customer support efforts. Responding to your followers keeps them engaged and makes them feel valued. But what about finding new business? TwitHawk enables you to find new customers who might need your products and services, by searching for queries that a potential customer might have posted. For example, if you sell designer menswear, you might search for ‘Where can I buy designer shirts?’. TwitHawk will then do the legwork of filtering through and listing tweets with relevant keywords. You can even target the search geographically.
Of course, there are many other tools available, and you may already have your own favourites, but if you need a helping hand, give these a whirl. They can save you a great deal of time, frustration and even money.
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