I often pop over to Google Analytics and see where my website traffic is coming from. At the beginning of January I put some advertising in place, paid and free. I have been checking once a week since then to see how well these adverts are doing at sending potential leads to my website.
At the moment, 3 weeks in, it’s not been hugely successful, but this may change over time – I hope so anyway!
But this post isn’t about advertising, it’s about Google Analytics and a great Google Chrome Add-On I have found which gives you the details of which of your tweets has directed traffic to your website. When you are in GA you can drill down to referral traffic from social networks, but it doesn’t give you further information on the actual updates people are clicking on.
This Chrome Add-On is called Campalyst Plugin and once you’ve added it, if you click on the link on their homepage ‘add Custom Dashboard‘ it will set-up a separate dashboard giving you the stats on which tweets have sent traffic to your website. The free version only lets you look at 5 days, the pro version is $5 per month.
I thought I would provide you with a quick screenshot of what my dashboard looks like – admittedly, 5 days worth doesn’t give you a lot of information if you don’t get a lot of referral traffic from Twitter. And as you can see my bounce rate is really bad, just something else I need to work on!
Anyway it was worth installing, and if I have a particularly good day with referrals from Twitter this will be great tool to see what is working.
If you’d like to improve traffic to your website, it may be worth considering using Google Plus, take a look at this guest article I published back in October 2012 – How to Fully Utilize Google Plus for More Traffic and Income
Do you use Google Analytics? If so, what sections do you generally look at most?
Optimising your Website or Blog for Mobile Users
Smartphones are hot property these days and many people, including me will sit reading blogs and websites on our phones, when we’re most probably supposed to be spending quality time with our family and friends.
Check your Stats
Over the last few weeks I have noticed that a lot of blogs and websites are not optimised for mobile users. Over the last 16 days of the Ultimate Blog Challenge I have been keeping track of my stats on Google Analytics, and it’s surprising how many mobile users have visited my blog, the pie chart below shows the breakdown, 16% of visitors use their mobile phones. That’s quite a chunk if you have millions of visitors to your site.
For that very reason you need to make sure that your website or blog is fully optimised for mobile users, you could be losing a lot of visitors just because it’s unreadable to 16% of your visitors.
Optimising my website/blog wasn’t top of my priority list when I first started out, it was only when I was sitting on my iPhone one evening and clicked on my most recent blog post and realised how unfriendly it was to read. Top of my to-do list the next day was to find a plugin which would easily make my website mobile user friendly. The plugin I use is called WPTouch which seems to be a popular one, although I am not completely happy with it, so if anyone has any other suggestions please let me know?
It’s always useful to take a look at your statistics to see who is reading your website/blog so you can keep in mind what changes you need to make to make your readers visit as friendly as possible. I’ll be taking a look at Google Analytics in further details in the next few weeks.
As part of my blog management service I am able to look at stats for you and give you advice on how you can make changes that ensure every reader has a friendly experience when they visit your blog.
Update: I just came across this brand new blog post on HubSpot which ties in nicely with my own – Mobile App Usage Trumps Web Browsing at 94 Minutes a Day