Guest Post by Scott Cross

Know Your Target Audience

If you want to make social media marketing as easy as possible, the very first step is to understand who your target audience genuinely is.  In other words, you need to know the average age, gender, geographic location, hobbies and interests of your ideal customers.  Your ideal customers are the people who are most likely to interact and make a purchase or transaction with your business. 

Whether you’re using Facebook, Instagram, Twitter, or any other social platforms, you should have access to some basic audience analytics and insights. Before you can sit back and have your social media on autopilot, you’ll need to dig into your analytics and learn as much as you can about your target audience.  You might have some older audience members, some younger, some male, and some are females, which can make honing in on your ideal customers tricky.  But the idea is to get a better idea of who is most likely to interact with your brand.  By understanding who your audience is, you’ll be able to make better, more informed decisions about your social media marketing.  And, by making better social media marketing decisions, being active on your social platforms will be easier and your efforts will resonate better with your audience. 

Create A Social Calendar

Another major hurdle when it comes to social media marketing is knowing what type of content to post.  That’s why we highly recommend that you create a social media calendar outlining all content that you want to post for several weeks to a month in advance.  When you do this, you can plan your content out around any upcoming holidays or industry events that might be relevant to your business. 

Finally, don’t forget to include your branding such as your logo on your social media to make your company more memorable to your followers.  Create a business logo here

Use A Social Media Scheduler

The final step in putting your social media on autopilot is to start using a social media scheduler.  With tools like Buffer or Hootsuite, you can schedule your social media posts days, weeks and months in advance.  You can also set it up so that your posts will go live not only on one platform but all platforms where your business is active.  Once you do this, rather than logging on to social media every morning, you’ll only need to take time to work on your social media once every now and then.

Automatic Social Media Marketing For Business

One of the most common complaints we hear from business owners is that they find it challenging to balance maintaining their presence while overseeing their day-to-day operations.  However, in today’s digital landscape, social media is one of the best ways to connect and engage your target audience.  Therefore, it’s crucial to study your audience, create a social media calendar and then get started sharing content regularly so that your business can stay engaged online.  And at the same time, you can focus on the things that matter most!

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