It had always been a dream of mine to start my own business and I finally got the opportunity to do so back in 2011. That’s when I founded my VA business and started the most exciting and rewarding stage of my life so far.
Furthermore, starting my own micro business (one that has 0-9 employees) enabled me to fulfil another dream and move to rural France. My business allowed me to work from literally anywhere in the world and, therefore, enabled me to operate from France.
Now, when I look back at the past six years, I realise how lucky I am to be living in a place I love and enjoying the best work/life balance I’ve achieved to-date.
But it hasn’t always been plain sailing and I’ve had to work extremely hard to build my profile and establish a professional network of clients, partners and supporters.
You see, the problem that many micros businesses, like mine, have is that they lack the huge marketing budgets of some of the bigger players in the market. This is why having a supportive professional network is so vital.
For this reason, I grab with both hands any opportunity I get to help out other micro businesses and that’s why I’ll be happily supporting Micro Biz Matters Day on January 12, 2018.
Micro Biz Matters Day is the brainchild of Tina Boden and Tony Robinson OBE, who founded Enterprise Rockers back in 2012. The idea is that on January 12 people will spend 12 minutes of their day (roughly the time it takes to have a short coffee break) to help promote micro businesses.
Even if you don’t run a micro business yourself, you’ll undoubtedly have clients or people in your own professional network who may have certain requirements; requirements that could be satisfied by a micro business.
By promoting these micro businesses on your various social media channels, you’ll inevitably boost their profile and perhaps even get them seen by decision-makers from other companies.
You can even get involved now by using the #MicroBizMattersDay hashtag to raise awareness of the upcoming event. Then, on January 12, if you’ve got 12 minutes to spare, why not consider helping even further by taking one or more of these suggested actions.
Just 12 minutes of your time could make a huge difference to micro businesses that have a huge amount to offer but maybe aren’t getting the full exposure they deserve.