The Marketing Maze: Why It Feels So Hard
Marketing can often feel like a full-time job in itself. As a coach, your passion lies in helping clients transform their lives – not spending endless hours figuring out what to post on social media or how to attract new leads.
Are you spending more time trying to find clients than actually coaching them?
The good news? You don’t need to do more marketing. You need smarter, systemised approaches that consistently bring in your ideal clients while freeing up time for what you love – coaching.
Where Is Your Precious Time Going? Identifying Marketing Time-Drainers
Before you can fix something, you need to know where the problem is. Many coaches waste time on marketing activities that feel productive but don’t deliver consistent results.
Do any of these sound familiar?
- Sporadic social media posting – writing posts on the fly with no clear strategy.
- Trying every new marketing tactic – but never tracking what works.
- Spending hours crafting outreach messages without a follow-up system in place.
- Jumping between different platforms – LinkedIn, Instagram, Facebook, email- but with no real consistency.
- Lack of a content plan – leading to last-minute panic when it’s time to post or send an email.
These are all signs that marketing is running you instead of you running your marketing.
The Power of Marketing Systems: Working Smarter, Not Harder
A marketing system is simply a repeatable process designed to help you achieve specific marketing goals efficiently. Instead of reinventing the wheel every week, you create structured workflows that:
- Keep your marketing consistent
- Save you time and mental energy
- Make it easier to track what works (and what doesn’t)
Here are some simple marketing systems you can start using today:
Content Creation System
– Plan your content in advance (weekly or monthly).
– Batch-create social media posts, blog articles, or emails in one sitting.
– Repurpose content across platforms – one blog post can become multiple LinkedIn posts, emails, and Instagram captions.
Social Media Engagement System
– Schedule posts ahead of time to stay consistent.
– Set aside specific engagement time each day to comment, respond, and connect.
– Use automation tools to track relevant conversations in your niche.
Email Marketing System
– Use email templates for common messages (welcome emails, follow-ups, reminders).
– Segment your list so you can send targeted content.
– Set up automated email sequences to nurture leads without extra effort.
Client Onboarding System (from a marketing perspective)
– Create a clear process for following up with leads.
– Automate initial information-sharing (FAQs, booking links, welcome emails).
– Set up a simple CRM or tracking system so no lead slips through the cracks.
How Systems Help You Attract Your Ideal Clients
Great marketing isn’t about shouting the loudest – it’s about consistently showing up for the right people. Here’s how these systems help:
- Content systems position you as an expert, building trust over time.
- Email systems nurture your audience, keeping you top of mind.
- Social media systems help you connect with the people who need your services most.
The more consistent and strategic you are, the easier it is for your ideal clients to find and trust you.
How to Get Started: Simple Steps to Build Your First Marketing System
Feeling overwhelmed? Don’t worry – you don’t have to do everything at once. Here’s how to start small:
- Pick one area – focus on email marketing, social media, or content creation first.
- Document your current process – even if it’s messy, understanding what you’re already doing helps you refine it.
- Look for inefficiencies – where are you spending the most time without results?
- Use simple tools – scheduling apps, email automation, or even a spreadsheet to track leads.
- Make one small, intentional change – build on it over time.
Need Help Systemising Your Marketing?
If you’re ready to get your marketing working for you (instead of against you), I can help. I specialise in optimising processes and implementing systems that make marketing easier and more effective.
Whether you need help setting up automation, managing content, or streamlining your outreach, I can take the stress off your plate. Let’s chat! Book a free call or get in touch to discuss how we can simplify your marketing so you can focus on coaching.
Take Control of Your Marketing
Marketing doesn’t have to be overwhelming. With the right systems in place, you can attract more of your ideal clients without spending hours stressing over what to post or how to follow up.
The first step? Start small, be consistent, and let smart marketing systems do the heavy lifting for you.