What Does an Online Business Manager (OBM) Do?

What Does an Online Business Manager (OBM) Do?

An online business manager (OBM) is there to provide support to people who need expert skills to help run their business.  Unlike a virtual assistant, an OBM has a leadership and managerial role to fulfil, such as handling teams and complex projects.  They also have freedom to make decisions that impact the business.  A good OBM will use their skills to increase revenue and profits, drive growth, as well as taking some of the weight off the business owner. So, let’s take a closer look at some of the tasks an OBM might do:

Project management

An OBM leads projects and uses their initiative to ensure goals are met within planned timelines.  After discussing priorities and outcomes with a business owner, an OBM develops strategies, plans and processes for their team to follow to achieve those desired goals.  In this role, an OBM will be liaising with their team as well as outside sources such as contractors, organisations, and individuals that are involved in the project.

Team management

Organising a successful team includes hiring, firing and working with people to get the best from them.  An OBM needs to have excellent communication skills, not just to be able to tell team members what to do, but also to listen and have empathy with them.  This allows an OBM to solve team problems quickly and fairly.  The success of a project relies upon a cohesive team that works well together and, when team members feel valued, they do a good job.

Marketing

This is an example of a business area that can be delegated to an OBM to run.  An OBM may coordinate the activities of copywriters, social media managers, and SEO experts.  They are also able to study the measurable data, such as website analytics and social engagement, in order to see what works well and how to improve.  Not all clients will require every aspect of an OBM’s skill set, but being able to hand over a whole operation such as marketing allows business owners to use their time on other things.

Operations management

Being tech savvy and experienced in a number of processes means that an OBM is in the best position to suggest helpful changes that make operations run more smoothly.  This could include improving bottlenecks, automating processes and devising and implementing new strategies and workflow systems that get things done more efficiently.

Actively seeks new opportunities for the business

An OBM can take a proactive approach in driving the overall success of a business by finding new opportunities.  This could be new ways to generate revenue, expanding customer reach, improving brand image and engaging with potential clients or customers.  This might also include networking to identify new partnership options and other opportunities that could be of benefit.

Hiring an OBM

For business owners, hiring an OBM can be the step that takes their business to the next level. It allows you to free up time if you are feeling overwhelmed with tasks, to explore new ventures, or perhaps you need a fresh set of eyes to help your business grow more quickly.  Whatever the reason, an OBM is an asset that many business owners can’t do without!

One of the joys about being an OBM is that every client is different.  That means no two OBM roles are the same.  It keeps things fresh, interesting and with a large scope to grow and develop professionally.

As an OBM, I really enjoy getting to know business owners, helping to solve their problems and improve the way their businesses run.  If you would like to have a chat about whether an OBM is right for you, or about what you could delegate, please get in touch!

Skills Every OBM Needs to Successfully Manage a Team

Skills Every OBM Needs to Successfully Manage a Team

An Online Business Manager (OBM) must have a varied skill base to be good at what they do. Team management is an essential skill to get right to ensure goals are achieved in a positive manner.

Managing a team successfully is much more than being able to coordinate everyone’s activities and deadlines. It is an array of interpersonal skills, as well as organisational skills, that enable an OBM to get the most from their team members and decide on the success of a project.

Here are some essential skills every OBM needs for an effective and happy team. Some of these skills overlap, showing how each often relies upon another – just like a team itself!

Understand your team as individuals

An OBM may be managing people who specialise in different skill sets, as well as being from different walks of life. Examples include virtual assistants, copywriters, social media managers, web developers and more. An OBM manages people who are task driven and need accountability to meet deadlines.

On top of that, it is important to remember that these people are individuals. That means they all have strengths and weaknesses. Getting to know your team is essential in order to get the best from them, and for them to be happy and productive members.

Communication Skills

Giving instruction, delegating, understanding problems and finding solutions all rely on effective communication. Finding the best ways to collaborate allows good communication between the OBM and their team, but also between team members themselves. There are a variety of platforms that make communication easier, such as Asana, ClickUp and Trello.

Effective communication is about clearly explaining roles and what is expected of people, but it also includes listening. This leads to emotional awareness, which is another key skill for any team leader.

Emotional Awareness

Emotional awareness is a skill that helps you understand your individual team members and communicate with them. When you can put yourself in another person’s shoes, you are able to motivate and encourage your team, as well as understanding what may be holding them back from achieving their potential.

Having emotional awareness helps you smooth the way ahead for your team members, offer constructive criticism and advice to help tackle obstacles and get results.

Decision-making

So, you have a great team, and everyone is keen to bring their ideas to the table. That’s great! But an effective team leader needs to have the experience and confidence to make decisions to take projects forward.

Some decisions you make may be popular, others may not. Being able to communicate logically and using emotional awareness will ensure that no one is offended if their ideas are not used. Giving your team feedback and constructive criticism will help them understand why you make such decisions and emphasise the importance of achieving a goal rather than decisions being taken personally.

Putting it all together…

Your team are the people around you who perform the necessary tasks to achieve a goal or take a project forward. In that way, an OBM should also view the client as a team member and use their skills to fully understand their needs and communicate methods and progress often. Having these team management skills in the armoury is what helps someone to become an effective OBM.

As an OBM, I understand that people skills are a big part of being an effective leader and can determine the accomplishment of a project. When you have a good team behind you, your business is set for success!

If you would like to work with me, find out more about OBM services by getting in touch.