5 Simple Steps to Utilising Social Media
Without it Taking Over Your Life
No matter the size of your business, Social Media has become an integral part of its success. Whilst large companies have the finances to employ full-time social media managers, it’s not a luxury afforded by all. Small businesses, start-ups and freelancers are still responsible for managing their own social media presence and more often than not, the success of their business depends on it.
Using social media to your advantage and connecting with your market doesn’t need to be overwhelming, time-consuming or expensive. Following these simple steps can help your business succeed online without surrendering your life to social media.
Start With A Plan
As with all business models, the most important aspect is to have a strategy in place. By figuring out exactly what you are trying to achieve through your social media presence, you are better prepared to direct your time to the most useful tasks.
- Set specific goals and objectives attainable, measurable goals based on metrics that will have a real impact on your business, like acquiring customers or increasing sales.
- Research your competition. Save time and blunders by learning from your competitors mistakes and wins.
- Conduct a social media audit. Step back and examine what is already working for you and what isn’t.
- Create a social media calendar. Make sure that your content is where it should be, when it should be, with the right mix of content types for your audience.
Now that you know what you will be using social media for, you will be able to schedule how and when to use it in the most efficient ways.
Social media use is more than just posting content, you need to be engaging with your potential customers, too. Make a calendar or timesheet with allocations for creating content/graphics, scheduling, engagement etc.
Visual aids are great for reminding us to keep on task so make sure it’s physically noted in your to-do list or calendar and kept in view. You should set a specific amount of time to each part and you can even use a timer to make sure that you stay on track.
Choose the Right Platforms
It might seem like a good idea to be on all of the social media platforms, but if your target market isn’t there then you’re wasting your time. Your energy could be focused on another more profitable part of your business. It’s important to know where your target market is so that you can be there, too. This will result in less time spent making more profit.
Don’t assume you know where they are. It might seem obvious that Pinterest isn’t the best platform if your business sells bodybuilding supplements but you can use these handy social media demographics, put together by Hootsuite, to figure out where you should be.
Know Your Audience
As a small business or freelancer, you are able to micro-target your ideal clients via social media. This is a crucial part of your time spent on social media. Getting to know your audience allows you to create content which is specifically geared towards them and in return converts to more sales/customers and less wasted time.
Twitter and Research Now reported that 93% of people who follow small and medium-sized businesses on Twitter plan to buy from the businesses that they follow.
Quality Over Quantity
Trying to post on all of the social media platforms all of the time is a sure-fire way for your social media use to spiral out of control.
It’s much more time-effective, and successful for your business, to reach out to your audience in the places you already know they are present. Providing good quality content instead of spam builds a trustworthy brand and a well managed social media schedule.
The most effective means of social media use is to take advantage of the vast array of automated management tools. These are designed specifically to simplify your workload and mean that you can be posting on social media without actually being present on it.
There are countless different software options for this and they cover everything from scheduling content posting and centralising messages/mentions from all platform accounts, to curating content and creating in-depth analytic reports.
You may not yet be in the position to spend money on such programs but there are many free options available to you. Most of them have upgrade options for paid versions, too. If you decide to pay for them, you can include the rates in the bills for any clients that make use of them in your account. Some of them include –
- Google Analytics
- Social Oomph
Utilising these will allow you to allocate just one slot per day or week to your social media use instead of being stuck on it all the time.
If there is one thing to remember about social media though, it’s that:
Automation is no replacement for organic engagement.
Social media users are always looking for authenticity and connection. This is what will ultimately drive your business success on social media. Make sure that whatever else you automate, you include time in your plan to interact with your audience.
- Respond to comments/messages
- Comment on blog posts
- Like other relevant groups/pages
- Repin images on Pinterest
- Mention/Tag on Instagram
Whilst engagement/interaction may seem like an easy thing to omit in order to spend less time on social media, it is actually the most important part! If you choose only one thing to implement from this list, make sure it’s engage-engage-engage!
Running a business is time-consuming enough, don’t let social media marketing take up all your valuable time or cause unnecessary stress. Try these steps and let me know in the comments if you have any other tips to share!
Chances are you’re already utilising Facebook to engage with the people who matter to your business and build a rapport with your followers. But have you ever considered using Facebook ads to further boost the visibility of your small business online? If you haven’t, maybe 2018 should be the year you give them a try.
With 2.07 billion monthly active users [source: Statista], Facebook is the most popular social network worldwide by quite a bit. In fact, the number two social network (if you exclude YouTube and the various instant messaging apps), Instagram, has (only) got 700 million monthly active users [source: Statista].
As you can see, given its immense popularity and reach, Facebook is a force to be reckoned with, which is why its native advertising platform is so powerful for businesses.
Still not sure?
Here are my top 5 reasons why you need to be leveraging the power of Facebook ads this year:
1. People eat, sleep and breathe social media
Today, Internet users spend a ridiculous amount of time on social media, especially Facebook. According to a study by influencer marketing agency Mediakix, people spend, on average, 35 minutes per day on Facebook. That equates to 1 year, 4 months on Facebook in a person’s lifetime.
There’s no denying that there are people who may be interested in your business on Facebook. All you have to do is find them with some clever advertising.
2. Potential reach is immense
As I’ve already mentioned, Facebook dwarfs the competition when it comes to monthly active users. Let’s put that into a bit more perspective.
Right now, it’s estimated that there are almost 7.6 billion people in the world. That means almost 30% (27.24%) of the world’s population has a Facebook account. Okay, so some people will definitely have more than one, but it’s still a staggering reality and highlights just how many people you can potentially reach on Facebook.
3. Audiences are laser-focussed
Facebook lets you laser-target your ads so they reach the people who matter. For example, you can target users by location, age, gender, ethnicity, education, interests, connections, behaviour and more.
This is possible because of the enormous amounts of data Facebook has stored about its users. Every time you share a post by your favourite author, Facebook knows and it logs that information for future use.
4. Facebook ads work
Because of Facebook’s massive user base and the laser-targeted advertising capabilities, your ads can reach people who are likely to be interested in your business and its products/services. The fact you can immediately exclude people based on their preferences or demographics means you’re not wasting your advertising budget reaching individuals who are not your ideal customers or are likely to have zero interest in what you have to offer them.
5. Organic reach is dying
Last but certainly not least, is the fact that organic reach on Facebook has been reduced significantly in recent times. It’s not surprising really when you consider how lucrative Facebook’s ad platform is for the social network. In fact Mark Zuckerberg made an announcement just last week about their aims for the future, which you can read here.
The good news, though, is that you can create Facebook ads that reach a large number of people with only a very modest investment.
With Facebook ads, you can drive more traffic to your business website, generate more leads, encourage people to interact with your page, expand your reach and secure more sales.
Want to know more? Follow me on Facebook and book a call with me today and get started on your Facebook ads journey.
When I first started out as a virtual assistant in 2011, social media was my first port of call for marketing. Six years on and I still view social media as one of the most valuable marketing channels out there.
But it’s not for everyone.
First, let’s not forget why social media has become so phenomenally popular today. Its roots lay in providing a platform for people to effortlessly interact and be “social”.
Facebook, Twitter, Instagram and all the other social networks out there enable people to share photos, memories and life updates with the push of a button.
Now you might be wondering, what’s that got to do with marketing myself as a freelancer or solopreneur?
A lot actually, as it goes.
That’s because social media is a fickle beast when it comes to marketing. It was never designed to be full of brands bustling for attention and plying their wares in people’s news feeds.
That’s why you need to be smart and patient when looking to leverage social media for marketing purposes.
My top advice would be to get yourself on social media. In particular, the channels you think your target audience is on. Then, you need to spend time interacting with them, getting to know them and providing immense value in everything you share with them.
Share personal successes, images and videos. Show them who you are and what you are all about – do not try and sell to them directly! Then, and only then, will you have gained their trust and attention.
When people like you and see that you know what you’re doing, they will come to you! 😀
This blog post is part of the Freelancermap.com Book Carnival.
December’s here and that means you should be focussing on one thing: your social media strategy for 2015, of course! Okay, so there’s the small matter of Christmas to get out of the way first, but that shouldn’t stop you from thinking about where your social media marketing efforts are going to be focussed next year.
But with so many social media platforms available, how can you be sure which one is right for your business?
Facebook is the largest, Twitter is the timeliest and Google+ (whether you believe it or not) is thought to have an impact on search rankings. Then there’s Pinterest, LinkedIn, Instagram and Tumblr to consider. And you should really consider them; especially, for example, as Tumblr has just been revealed as the fastest-growing social platform at present.
So with all that in mind, and to prevent you wasting your time on platforms that perhaps aren’t the right fit for your business, we’ve broken them down to help you decide which ones you’ll leverage.
It may no longer be the fastest-growing social network but it’s still the biggest (by quite a margin). Therefore, Facebook should definitely still be a part of your marketing mix in 2015.
Facebook is great for engaging with your audience and building a community presence, but you need to ensure that you offer real value in your posts. A mistake that some businesses make is to use Facebook as a one-way advertising platform – something that will see your page ‘unliked’ in a heartbeat.
Despite its simplicity, people still love Twitter. There’s something alluring, almost exciting, about expressing yourself in 140-characters or less.
Similar to Facebook, Twitter affords the best results when it’s utilised for two-way communications. If you want people to retweet your updates, comment on them and actively follow you then you need to engage them and reciprocate.
Twitter works best when you post timely updates that contain topic-based news and/or up to the minute insights.
Can you afford not to use a social network that’s associated with the world’s largest search engine? After all, if the other social networks have the ability to impact search engine rankings then Google+ must surely be the king.
Furthermore, the fact that Google also own Youtube means that integration between the two is absolutely seamless. So if your business lends itself nicely to video-based content, Google+ could be the social network you’ve been looking for.
LinkedIn is probably the most business-focussed of all the social networks we’ll talk about and the fact that your contacts are referred to as ‘connections’ shows the importance it places on professional networking.
Perhaps best suited for B2B, LinkedIn provides a great platform on which you can discuss and share industry insights. Don’t, however, expect to see amusing cat videos though as LinkedIn is all about peer networking and industry insights.
Defining your message for your LinkedIn audience will be the key to your success and brazen self-promotion won’t go down as well as posts that provide real value.
The Best of the Rest
Tumblr, as we’ve already mentioned, is growing fast and tends to attract a much younger audience than most other social networks. Bear this in mind if you’re thinking of using it and ensure your posts appeal to the demographics that you’re targeting.
Pinterest and Instagram are almost completely visual networks and so if your business expresses itself effectively through images, these two could be for you. Pinterest is also very popular among women, so if they’re your target market, you could be missing a trick by not having a Pinterest presence. Instagram, on the other hand, tends to appeal more to urbanites who like to share their daily experiences through photos.
The key to social media marketing is achieving the perfect campaign mix. That means the perfect mix of networks, posts and audiences. Adapt your style according to the platform and the people you’re trying to reach.
Also, remember that the best results will be realised from genuine two-way interactions. Therefore, if you’re looking to capitalise, be prepared to engage with your audience and provide them with genuinely valuable updates.
Last week, I gave you an insight into my top 5 productivity tools. Whittling that list down to the final 5 was actually quite difficult and I’ll tell you why… When I started planning the post, I soon realised just how many tools and applications I use on a day-to-day basis!
In fact, it could have quite easily been “My Top 10” or “My Top 15” but I felt that that would detract somewhat from the overall impact and meaning of the list. That said, there was one other application that nearly made the list but didn’t – and there’s a reason for that.
You see, when I was composing the other post, I was in two minds about whether to include Spokal or not. In the end I chose not to, but promised myself that I would write a separate post on it.
Spokal – for those of you who haven’t tried it – is quite simply, brilliant! Basically, if you want a fast and easy way to create highly effective inbound marketing campaigns then Spokal is for you.
It works in unison with your existing WordPress website/blog and a host of other applications such as Twitter, LinkedIn, Google+ Facebook and Mailchimp. From my point of view as a virtual assistant, the best thing about Spokal is that incorporates so much functionality into a single tool, which saves a huge amount of time and immensely boosts productivity.
Spokal has many features and I can’t begin to go into them all. Therefore, I’ll outline the three that I find the most useful – which was difficult to determine as every aspect provides real value.
You’ll no doubt understand the importance of great content as part of an inbound marketing strategy and Spokal makes creating it not just easier but also more fun. That’s because Spokal features a content editor that is predominantly drag & drop.
Therefore, you can create exceptional pieces of content in just a few clicks using your imagination. Spokal even serves up a variety of Creative Commons images, from sources like Flickr, which you can use royalty-free and the relevant photo attributions are automatically created.
Also, the real-time SEO advice is great for anyone who is looking to really optimise their content for the search engines – aren’t we all!? It provides an SEO overview for your post as you create it and offers tips on how to improve your post’s SEO score.
The Twitter integration is really powerful and allows you to literally drag relevant tweets right into your content to add extra depth. Spokal will display a list of relevant tweets and you can choose the ones you want to include.
Social Media Sharing
With your high-quality and engaging content created, Spokal then enables you to schedule it in a highly efficient way. Basically, Spokal will automatically share your content based on a custom schedule that you define.
Again, the social media calendar is drag & drop, which makes the whole process much quicker. You can start building a comprehensive schedule in a short period of time. Once configured, Spokal will take care of the rest and you can concentrate on doing what you do best: running your business.
Furthermore, the Feedly integration allows you to curate content from other people in the same calendar, thus saving you a lot of time.
We all know that social media is no longer an optional extra to boost marketing. In fact, it now represents a significant part of our marketing arsenals and, when used correctly, can drive traffic, create more business and allow us to really engage our customers and potential customers.
Spokal’s Twitter builder is perfect for those of you who want to tackle the social network but aren’t sure where to start. It’s designed to get you leads and traffic more quickly than you would alone.
It’s designed to help grow your Twitter following on autopilot with genuine followers who have an interest in what you have to say. This allows you to forge new relationships and steadily engage more people to boost your brand’s reputation, ultimately driving more sales.
I’d love to hear if any of you have tried Spokal – or any similar tools for that matter – and if so what your experience has been.
Photo credits: Spokal